On April 12th, 2022 we launched YITTY, Shapewear reinvented by Lizzo.

YITTY is a fashion lifestyle brand that is grounded in shapewear.
Flattering fits, customized compression, everyday comfort ​& stand-out style​ make every body feel great​.

Over less than a week, the launch generated:
- 70+ articles including 2 full pages in the NY Times, Forbes, WWD, Vogue, Vanity Fair, BoF, Essence, The Cut, etc.
- 7.5B+ total impressions,
- 307K+ new followers on Instagram,
- 69K+ new followers on TikTok,
- 16K+ new followers on Twitter

All campaigns across channels, creative director: Remi Carlioz

3 years of Creeper...

By the time of the first drop of the Creeper — a spin on Puma’s Suede silhouette with a creeper-style midsole — in September 2015, there was so much built-up anticipation that the shoes sold out in three hours.

3 years after, the sneaker has reached cult status and is still a tremendous commercial success.

in 2016, the Creeper was awarded Shoe of the Year by Footwear News, Rihanna being the first woman to receive the award, which counts as a major win with sneaker culture remaining fairly male-dominated.

All these images, creative direction Remi Carlioz, photographers Tom Munro, Mitch Feinberg, Petra Collins, Glen Luchford.

Some press coverage over the years 2015/2018:

Rihanna Is the First Woman to Win 'Shoe of the Year' (Harper's Bazaar)

7 Times Rihanna Made Us Fall for Her Goth-Inspired Creepers (Vogue)

How Rihanna’s Puma Creeper Became the Year’s Must-Have Shoe (Vanity Fair)

Commissioned by the Kingdom of Morocco’s MNTO (Morocco National Tourism Office) to develop a design and brand system for Morocco’s top 10 destinations.

The objectives were:

-To create an overarching modern brand,

-To make it scalable whether it’s for 5, 10 or 50 destinations,

-To make it absolutely unique, distinctive, and make Morocco lead destination branding through a completely new and original brand identity,

-Offer a toolkit to partners, OTAs, travel partners, local and regional ones so they can tap into this tool box to fit their needs,

-Along with videos, articles and photography, develop a consistent, strategic and unified body of work for each city and theme.

Creative director: Remi Carlioz
Art Director: Grace Potts

Global campaign by BETC Paris

In 2014, PUMA and Rihanna started a long and fruitful relationship. Rihanna became the brand's creative director, muse, icon and inspiration.

Fenty Puma by Rihanna quickly became the most buzzed-about and commercially successful fashion collection and collaboration.

"Rihanna's Instagram handle is BadGalRiRi for a reason. The pop star has an insatiable appetite for danger, and her risk-taking swagger permeates everything she does, not least her sense of style. " to quote Vogue.

From the end of 2014 to the latest campaign in Spring Summer 2018, I've worked hand-in-hand with Puma & Fenty's teams, and with Rihanna to conceive and deliver 9 global campaigns, across media and channels.

All campaigns/images below,

Creative director: Remi Carlioz 

Fenty Chief Creative Officer: Ciarra Pardo

Head of partnership for PUMA: Kristina Fields

Photographers: Luigi & Iango, Tom Munro, Craig McDean, Mitch Feinberg, Willy Vandeperre with M&M Paris, Benjamin Lennox, Tim Walker, Petra Collins, Glen Luchford.

Cara Delevingne became PUMA's muse and icon over several seasons.

All campaigns 2016/2018, creative director: Remi Carlioz

Art director: Allison McCarthy

Photographers: Paola Kudacki, Cass Bird

"Cara Delevingne's Topless Puma Campaign Is Totally Brilliant" (Huffington Post)

On March 30th, 2022, Fabletics Inc., announced the launch of YITTY, Shapewear reinvented by Lizzo.

The brand will officially launch online and in-store on April 12, 2022.

All campaigns, Creative director: Rémi Carlioz

In 2022, Crocs acquired casual footwear company Hey Dude.

Hired as first creative director of the newly acquired brand and delivered:

• New brand identity & guidelines,

• Design system for Hey Dude on a yearly and seasonal basis,

• Brand strategic repositioning,

• Worked on 4 seasons (SS23, FH23, SS24 and FH24) to deliver creative direction as well as all content - photo and video - across all channels, heydude.com, CRM, performance, retail, experiential, wholesale, paid media,

• Rolled out creative direction for Influencers, content creators, UGC, on various platforms, primarily TikTok and Meta,

• Co-created the new Crocs Inc. (Crocs brand + Hey Dude brand) identity and offices space design in Boston and Colorado,

• Conceived and delivered 3 global campaigns, and brand new set of assets across all channels.

In record time, HEY DUDE reached $1Bn+ in revenues, and became one of the most beloved brands by Gen. Z, and entered the Top 10 favorite footwear list for teens of all genders and incomes.

Creative director, Egypt campaign 2019/2020

Following the revolution in 2011, the tourism industry faced a continual steep decline along with negative perception relating to safety and the country being “worth the visit.”

Adding to that was the loss of over 3.5 million Russian tourists annually due to the embargo.

In addition to the perception of lack of safety, Egypt faced other challenges, including a stereotypical view of the product offering in Egypt being only Pyramids and ancient culture and an overall lack of urgency and intention to visit the country.

At the end of 2018, Egypt’s Minister of Tourism hired us to change the narrative on Egypt, address these challenges and change the marketing playbook.

Results: Egypt became the 5th top growing destination in the Nations Brands 2019 index, Egypt tourism revenue went up 28% in fiscal year 2019.

Our “People to People” video received the 2019 UNTWO video award for best tourism video at the UN organization.

Remi Carlioz received Egypt’s Creative award from HE Dr. Rania Al-Mashat, Minister of Tourism, Arab Republic of Egypt.

Story Platform, Concept & Creative direction: Remi Carlioz
Art directors: Emmie Nostitz, Tommaso Fontanella
Design: Lizzy Cole, Susan Salinas, Sarah Allison
Artist: Etienne Bardelli
Producer: Barak Barkan
Head of production: Kate Balch
Post-production: Kelly Zdanowicz
Videographers/Photographers: Cory Martin, Chris Sheperd

Campaign update September 2019.

After 6 months, the “United Stories” Campaign delivered the following results:

25x-27x lift in Destination search volume
14% YoY increase in organic social engagements
$9M media value delivered
42% View Through Rate (exceeding Google benchmarks)
120K of YouTube watch time

United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travelers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various points of interest, events, and attractions across the country in visually arresting vehicles branded with #UnitedStories.

To successfully execute this storytelling strategy, Brand USA has partnered with Beautiful Destinations, the world’s largest tourism community on social media and a global media brand dedicated to capturing best-in-class travel content. The partnership will allow Brand USA to continuously generate content at the speed of consumption and showcase the breadth and depth of the USA like never before.

To kick-off the campaign, Brand USA is collaborating with French street artist Etienne Bardelli to create a high-impact design for the content creation vehicles. Inspired by iconic American graphics such as state flags and vintage National Park posters, the compelling pattern creates a uniform design instantly identifiable with United Stories as the mobile content creation lab makes its way through the country’s plains, mountains, valleys, deserts, and cities.

United Stories launches in South Dakota, where the town of Belle Fourche, is the geographic center of the United States. This is an ideal epicenter to begin telling unique travel stories around the people, places, and experiences available to international tourists in the USA.

The campaign will emphasize that the USA is a collection of places and experiences whose spirit is found in the diversity of its people, as well as those visitors who have explored its culture, roots, and roads.

The campaign is updated on Visit the USA website here.

2019 Sizzle reel for some of Beautiful Destinations original content

Selena Gomez for PUMA

New partnership with Selena Gomez.
Long-term partnership with singer, actress, and producer Selena Gomez who will work with the brand to design product and create marketing campaigns. 

Year-long multi-channels campaign:
PR announcement, Vogue exclusive, social media roll-out on PUMA and SG's channels, campaign first drop.
Other campaign elements and drops to be released all year long in 2018.

Creative director: Remi Carlioz
with Mariel MacNaughton-Lane
Art direction & products: Brooke Maguire
Production: Britney Almaguer

Photographer: Guy Aroch
and Anna Palma

EURO 2016, TV spot and campaign for the launch of the new PUMA Tricks evoPOWER football boots.

Featuring Antoine Griezmann, Marco Reus, Olivier Giroud, Cesc Fabregas, Sergio Aguero and others.

PUMA Tricks campaign - Euro 2016
Global Creative director, Remi Carlioz
Creative director for Juliet Zulu, Zak Davis
Video & art director, Amy Carpenter
Production, Rachanee Nelson
Production agency, Outsider
Director, Scott Lyon

Football used to be boring. in 2016/2017 we completely revamped and renewed the way Football and football players are shown.

Making football a lifestyle, showing players off pitch, in an urban environment, we first tested the campaign on social media, then rolled it out across channels, from e-commerce to retail.

Creative director: Remi Carlioz
Creative agency: Black Rainbow Paris, Greg Hervieux & Jay Smith

Photographers: Carlos Serrao, Laurent Segretier, Nicholas Maggio

Football players: Antoine Griezmann, Sergio Aguero, Hector Bellerin.

PUMA & Cara Delevingne debuted a new docu-series, as part of the “Do You” campaign.

The series focuses on women around the world who Cara has met with, who are doing inspiring things for themselves and others. As part of the campaign, Cara traveled to Uganda, the US, and Canada to meet with all kinds of brilliant young women.

I traveled with Cara to Uganda with the UNHCR and shot the first episode of the series, which has been renewed for 2018.

Creative director of the series, and director of the Uganda episode and interviews: Remi Carlioz
Video director: Amy Carpenter
Director (Get Lit, Self defense and anti-bullying): Gillian Laub
Director (Uganda and Cara interviews): Remi Carlioz
Head of Production: Diane Brito
Producer: Alex Vainstein

The series was premiered with Cara on July 23rd 2017 at Central Saint Martins in London, followed by a panel with all the women featured in the series.

The entire series and 4 episodes can be watched by clicking here.

Press:

Highsnobiety
Harper's Bazaar
WWD
Hypebae
Refinery29

Examples of video work, social media, TV spots, YouTube series, across travel, sports and lifestyle

Creative director: Remi Carlioz
Art director: Allison McCarthy
Photographer: Jamel Shabazz

The PUMA Suede has been an icon since 1968.

For this campaign I commissioned legendary street photographer Jamel Shabazz to shoot SUEDE ambassadors such as Kylie Jenner, Young Thug, Rae Sremmurd, Yes Julz, etc

As Jamel Shabazz puts it,

“For many of us New Yorkers who grew up back in the 1970’s, the Suede or ‘Clyde’ as we so affectionately called them, represented style and ‘flava.’

  It was the basketball great Walt “Clyde” Frazier who popularized the sneaker, while playing for the New York Knicks during his ten years with the team.  Frazier was considered one of the most dapper “Brothers” in the game and he was the epitome of class and style. 

Many of us ‘Old Heads’ who came of age back in the day faithfully hold on to the memories of our youth. Oftentimes, it is the culture of music and fashion that we tend to languish on. 

The Suede is equivalent to a powerful time, not only in fashion, but also a time when a lot of people took great pride in the way they dressed and carried themselves.  So, sporting this iconic sneaker reminds the wearer, whether young or old, that he/she has an appreciation for the old school.”

Brand design work.

Design direction, brand design, logo, system, typography, packaging & merchandise design, website, social media.

Some recent examples. With Zak M. Davis, Grace Potts, Sarah J. Simmons, Mike McQuade, Kate Owen, Sam Shannon, Christian Watson.

PUMA, Feather, Never Coffee, REI, NIKE

3 campaigns with grammy award winner The Weeknd.
Print, OOH, social, trade.

Creative director: Remi Carlioz
Art director: Allison McCarthy
Photographers: Donald Gjoka, Eric Ogden, Nabil Elderkin.

Last Fenty by Rihanna x FENTY collection.

Joined by models Selena Forrest, Yasmin Wijnaldum and Slick Woods, the quartet showcases the sporty lineup against a rugged motocross backdrop.

Creative director: Remi Carlioz

Fenty Chief creative officer: Ciarra Pardo
with Mariel MacNaughton Lane
Photographer: Glen Luchford

Shot in Pismo Beach, California

Creative director, Jamaica Campaign, 2019/2020

In 2019, we became AOR of Jamaica, with the task to conceive a global campaign on TV, print, social, digital, OOH, changing the perception of Jamaica as an unsafe destination, dominated by all-inclusive resorts. We started to establish Jamaica as the Heartbeat of the world, a tiny island with an oversize influence on the world through music, sports, food, nature, adventure, etc.

The campaign went live on social in Q3/Q4 2019 and on TV in key markets (USA, UK, Canada, Germany, France, etc.) in January 2020.

Full brand repositioning and campaign, Creative director Remi Carlioz

Discover Puerto Rico, Puerto Rico’s newly-formed destination marketing organization, today announced the rollout of Puerto Rico’s brand campaign: 'Have We Met Yet?' Drawing inspiration from Puerto Rico’s cultural and natural offerings, at its essence it focuses on the hospitable and welcoming nature of the Island’s people. By posing the question, the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the US mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

The creative campaign assets reposition the island as that neighbor that one dreams of – with the festive flair, ocean view, incredible art collection and delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with and maybe even fall in love with.

The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions and much more. The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture its beautiful scenery, thousands of colorful doors and welcoming faces of the Puerto Rican people.

some social video content over the years

Product photography as a creative director, as a photographer, or both.