Remi Carlioz: news

For the 4th of July weekend 2022, we ran a campaign with Lizzo across channels to raise awareness and funds in favor of reproductive freedom.
With a message designed by Lizzo, we committed to redistribute 100% of all net proceeds for 3 days to the National Network of Abortion Funds, supporting reproductive freedom and the people on the ground making it happen. The campaign was launched simultaneously on TikTok, emails, website, Instagram and text messages. Both on YITTY’s own channels and on LIZZO’s.

On March 30th, 2022, we announced the launch of YITTY, Shapewear reinvented by Lizzo, alongside our parent company, Fabletics Inc.

The announcement resulted in an incredible press coverage and social media response, including the cover of the NYTimes Style section, Vogue, CNN, CNBC, Vanity Fair, Vogue France, Grazia, Allure, Highsnobiety, Hypebae, Diet Prada, Forbes, Harpers Bazaar, The Cut, Billboard, Teen Vogue, etc., generating more than 1 billion impressions in a week.

All campaigns, Creative director: Remi Carlioz.

The brand will formally launch online and in-store on April 12, 2022.

Arts, Culture & Society newsletter

At the crossroads of culture, social change, arts and creativity.

Every week, I write a newsletter on Substack, called La Nona Ora.

At the crossroads of culture, social change, art and creativity, I discuss non-dominant perspectives and the role of artists who challenge mainstream narratives and use their voice to promote new representations of the world.

Since its launch, I have discussed Protest art and culture-jacking, why “have there been no great women artists”, the power of absence in art and advertising, or how artists I love make the mundane beautiful.

If you want to discover new artists, or read about the ones you love already, if you are interested in current debates in American society about race, gender, systemic racism and how artists address these topics, La Nona Ora is for you.

You can subscribe here.

Best of the decade: the CREEPER

All Creeper campaigns, Creative director Remi Carlioz

100 Sneaker Moments of the 2010s That Shaped Sneaker Culture.

PUMA presented its partnership with pop superstar Rihanna in September 2015, and the resulting Creeper silhouette was an instant success, representing a uniquely feminine insight into what a cool sneaker could be. 

This marked a major moment for gender representation in the modern sneaker landscape, as one of the first global campaigns to be fronted by a female collaborator. Rihanna’s PUMA Creeper arguably catalyzed competitor brands to push more platform sneaker silhouettes onto the market, but the platform sneaker moment all started with PUMA and the Bad Gal herself.

“When people ask me about moments that I’m proud of at PUMA, I always list the Creeper among the top, because in my mind, I feel like the Creeper was the first moment that a major brand really tried to create sneaker culture around a female ambassador. We created an iconic silhouette that was led by a female creative director. It was the first time I remember seeing women lined up outside a sneaker shop.”

-Adam Petrick, PUMA Global Director of Brand and Marketing

Feather, new Brand identity, June 2020

Creative direction Never Concepts (Remi Carlioz, Zak Davis, Grace Potts)

Jinal Shah, Feather CMO:

“I am particularly proud to introduce our new brand identity. We have a new brand mark, a new word-mark, fresh colors, new fonts, and, a new photography style. Our colors are intentionally fluid to give us a system that can last for years. And our photography brings the energy that we had but weren't able to communicate before.”

“But what is most special to my heart is our brand-mark: the Feather archway. The archway has and will continue to be a universal symbol of passage and of welcome. For us, the archway represents a fitting embodiment of what many people feel as they retreat from the commotion of everyday life and enter a sanctuary of their own making. Semiotically, the passage also represents movement from one phase of life to another whether that is from the pandemic to post-pandemic or merely, one apartment to another. We were drawn to the dimensionality in the archway (with the subtle nod to Feather's f) that projects both lightness and strength. Grounded, yet welcoming. We felt it best encompassed who we strive to be: a brand that continues to help people feel at home when their life is still or in motion. We are hopeful that our rebrand reflects all the resilience, determination, and multifaceted potential that we see in this new generation of renters. 

Also it takes a village to make this happen. A huge and heartfelt thank you to all my partners who helped get us to the finish line, while navigating with their own challenges during the pandemic. First and foremost, my brilliant, warrior team: Samantha Clark , Bret Lawrence, Erin Abernathy, Brian Bochner, and Maya Harris. You are ace. Thank you. I wish we were celebrating alfresco today. And my steadfast partners: Sigrid Jakob (research), Remi Carlioz and the Never Concepts team (brand identity), Rosy Fridman and Seth Smoot (photography). Thank you for your passion, honesty, and your bravery. (Work with these people - you will be better for it).

USA global tourism campaign

Creative director, Remi Carlioz

Beautiful Destinations has created and launched a new global campaign for the USA, called UNITED STORIES.

In the first 6 months of the campaign, we’ve delivered,

• Impressions: 269MM

• Social Engagements: 2MM

• Video Views: 17.4MM

• Time Spent Watching United Stories Content (Social + YouTube): 18.1MM

• Average Watch Duration on YouTube: 1:52

  • 6x Increase In average watch time on YouTube compared to other social platforms

In December 2019, Congress passed a spending bill that renews Brand USA, America's public-private travel promotion partnership, for 7 more years. Beautiful Destination has been commissioned to renew, expand, and further develop Brand USA’s global marketing campaign, United Stories.

Puerto Rico campaign wins Platinum Adrian Award

Creative director, Remi Carlioz

on January 21st, 2020, Discover Puerto Rico won the highest hospitality and travel award, the HSMAI Adrian Platinum Award for the Puerto Rico brand positioning and full campaign (TV, print, digital, OOH)

“We wanted to pivot the narrative around Puerto Rico to focus on what the islands have to offer, rather than recovery,” said Leah Chandler, chief marketing officer of Discover Puerto Rico.

“Have We Met Yet?” hopes to emphasize the culture and history of the island in order to differentiate it from other destinations in the Caribbean.

“It is unlike any other island in the Caribbean,” Chandler said. “It has amazing culinary experiences, hospitable people, natural wonders. We’ve got all of this rich culture inherited, and that’s where we’re planting our roots.” She pointed to Puerto Rico’s rainforest as well as the 500-year-old historic district within the capital city.

In addition to that, the organization hopes to remind Americans that the island is a U.S. territory, and therefore uniquely accessible to them. They do not need a passport, they can use U.S. currency, and most can get around without knowing any Spanish.

This emphasis on what makes the island unique comes from research the organization conducted into consumer perception of the island. For the most part, the research team found that most residents of the U.S. mainland have a neutral view of Puerto Rico, not understanding why they should vacation there over other warm and sunny spots.

Chandler attributes this neutrality to a lack of consistency in past marketing campaigns, due to turnover in political administrations.

“Basically, no brand equity had been built for Puerto Rico,” she said. “Every time they would get a new administration, there’d be a lot of change in the tourism department. There would be new executive directors, new leadership in tourism. So often the brand identity would change, logos would change, and the messaging would change. ”