Remi Carlioz
In 2014, PUMA and Rihanna started a long and fruitful relationship. Rihanna became the brand's creative director, muse, icon and inspiration.
Fenty Puma by Rihanna quickly became the most buzzed-about and commercially successful fashion collection and collaboration.
"Rihanna's Instagram handle is BadGalRiRi for a reason. The pop star has an insatiable appetite for danger, and her risk-taking swagger permeates everything she does, not least her sense of style. " to quote Vogue.
From the end of 2014 to the latest campaign in Spring Summer 2018, I've worked hand-in-hand with Puma & Fenty's teams, and with Rihanna to conceive and deliver 9 global campaigns, across media and channels.
All campaigns/images below,
Creative director: Remi Carlioz
Fenty Chief Creative Officer: Ciarra Pardo
Head of partnership for PUMA: Kristina Fields
Photographers: Luigi & Iango, Tom Munro, Craig McDean, Mitch Feinberg, Willy Vandeperre with M&M Paris, Benjamin Lennox, Tim Walker, Petra Collins, Glen Luchford.