JAMAICA

Creative director, Jamaica Campaign, 2019/2020

In 2019, we became AOR of Jamaica, with the task to conceive a global campaign on TV, print, social, digital, OOH, changing the perception of Jamaica as an unsafe destination, dominated by all-inclusive resorts. We started to establish Jamaica as the Heartbeat of the world, a tiny island with an oversize influence on the world through music, sports, food, nature, adventure, etc.

The campaign went live on social in Q3/Q4 2019 and on TV in key markets (USA, UK, Canada, Germany, France, etc.) in January 2020.