Morocco Brand Identity

Commissioned by the Kingdom of Morocco’s MNTO (Morocco National Tourism Office) to develop a design and brand system for Morocco’s top 10 destinations.

The objectives were:

-To create an overarching modern brand,

-To make it scalable whether it’s for 5, 10 or 50 destinations,

-To make it absolutely unique, distinctive, and make Morocco lead destination branding through a completely new and original brand identity,

-Offer a toolkit to partners, OTAs, travel partners, local and regional ones so they can tap into this tool box to fit their needs,

-Along with videos, articles and photography, develop a consistent, strategic and unified body of work for each city and theme.

Creative director: Remi Carlioz
Art Director: Grace Potts

Global campaign by BETC Paris