Selena Gomez for PUMA
New partnership with Selena Gomez.
Long-term partnership with singer, actress, and producer Selena Gomez who will work with the brand to design product and create marketing campaigns.
Year-long multi-channels campaign:
PR announcement, Vogue exclusive, social media roll-out on PUMA and SG's channels, campaign first drop.
Other campaign elements and drops to be released all year long in 2018.
Creative director: Remi Carlioz
with Mariel MacNaughton-Lane
Art direction & products: Brooke Maguire
Production: Britney Almaguer
Photographer: Guy Aroch
and Anna Palma